As obvious as the title is, not everyone recognises this to be their truth. And when your customers (or prospects) treat you like your competitors it becomes more difficult to stand out. Being different is hard (apparently). Most recruitment agencies take the other path and attempt to stand out by being better. When your marketing and sales message revolve around being better then price becomes a bigger differentiator for clients.
When you behave differently. Talk differently and take a different perspective on prospects assumptions about who you are and what you do, you win better business. Because by design, you’re different. And that’s what sits at the core of The 4D Recruitment Method.
